NAO Update
July 16, 2012

1. From the Executive Director's Office

Well, I am pleased to be fully back from vacation and am now counting down the days until our conference in San Antonio! Last week the Conference Planning Committee Co-Chairs (Sally Henry and Anne Maynard), NAO President Mary Sienkiewicz, Paul Rossmann from TEI, and I reviewed every element of the conference from opening to close to make sure we're ready to go. I can say without hesitation that the 2012 NAO conference is going to be spectacular! This is one conference you DO NOT want to miss. If you are not registered, please do so as soon as you can. There is something for everyone and many terrific opportunities to work with, learn from and play with your AHEC colleagues from all over the country. Now is the time to invest in your AHEC's short- and long-term success. Attend this conference—you'll be glad you did—REGISTER TODAY! As an added little bonus, you can download the conference schedule app right to your phone and customize your conference experience; everything will be right at your fingertips. Click here to do so.

NAO New Website Launch!
The newly designed and updated NAO website is here! After months of hard work by the NAO Communications Committee—and many other volunteers—the website is set for release! Be sure to spend some time looking it over. I know you will find the new site useful and informative. We look forward to hearing your feedback, so please send any comments my way and I'll make sure they get to the NAO Communications Committee.

HRSA Congressional District Resource
The HRSA website now provides summary fact sheets about HRSA's activities in each congressional district. This may be a useful tool for you. I'd be interested in hearing your thoughts about this new summary resource, as it may have advocacy and policy implications for us.

AMA Article
By 2020, 5.6 million more healthcare professionals will be needed, according to a study by the Georgetown University Center on Education and the Workforce. A good quick read and certainly reinforces the need for a flourishing AHEC Program, wouldn't you say? Click here for the article.

Have a great week, register for the conference if you haven't already done so, and see you in San Antonio!

2. Social Media Tips

Upcoming Social Media Webinars for Nonprofits
Matt Janey of the Oklahoma AHEC Program—and one of NAO's social media gurus—was kind enough to send this information along for those interested in enhancing their AHEC's social media presence. Some of the webinars listed below are free and others have a registration fee.

To accommodate the schedules of nonprofits in Europe, Africa, the Middle East, India, Asia, Australia, and New Zealand, there will be two webinars compatible with time zones outside of North and South America. That said, nonprofits anywhere in the world can register for the webinars though you may have to attend early in the morning or in the evening.

For nonprofits in Europe, Africa, the Middle East and India:
Wednesday, July 25: 12 Common Mistakes Nonprofits Make in Social Media

For nonprofits in North and South America:
Thursday, August 30: Social Media for Social Good: A How-To Webinar for Nonprofits

Be sure to consult your institution's social media policy prior to using these services. If you do not have a policy, consider at least adopting some guidelines. Consult the following link for examples of social media policies:

140 Characters per Tweet
Used primarily for news and information sharing (headlines and links)
-Create an account and claim your name. Keep it simple and directly identifiable.
-Search for accounts to follow. Link with other programs and centers, partner organizations, policy makers (visit to find accounts to follow).
-Use a URL shortener like or to shorten URLs and track clicks
-Use #hashtags with your Tweets (see below).
-Add Twitter button to your website and e-mail signatures.

Long posts are possible, but best to keep brief (include photos, video, links)
The "friend" space - mostly used to network with people we know IRL (In Real Life) and brands that we like or have a connection to
-Create a brand page. Add administrators (people who can post, edit profile, and access analytics). Use personal pages to promote your brand page.
-Use a URL shortener like or to shorten URLs and track clicks
-Add Facebook button to your website and e-mail signatures.

Google +
Long posts are possible. but best to keep brief (include photos, video, links)
New social space with rapid growth (place to meet new people with common interests)
-Create a brand page. Take advantage of SEO (search engine optimization) benefits by linking to your webpage
-Use a URL shortener like or to shorten URLs and track clicks
-Use #hashtags with your posts

A manual way to index content by categories
#AHEC2012 (conference hashtag)
#hcr = health care reform
#sdoh = social determinants of health
#(make your own!)
Register and Promote

Social Media Cheat Sheets - quick reference guides to using these 3 services

New Summer Webinar Special for Nonprofits
Through September 21, all social media and mobile technology webinars for nonprofit organizations will be offered at discounted rates. You can purchase a combination of registrations for webinars already scheduled and/or credits for webinars that are not yet scheduled. Please note that all eight webinars rotate on a regular basis, so if current dates do not fit your schedule, you can still take advantage of this special by purchasing webinar credits for future dates. Also, registrations and credits can be shared among multiple attendees.

  • Upcoming Webinars for Nonprofits

Tuesday, July 17: Google+ and Google Products
Tuesday, July 24: Mobile Technology and Mobile Fundraising
Tuesday, July 31: Online Fundraising and e-Newsletters
Thursday, August 2: Facebook and Facebooks Apps: Beginner/Intermediate
Tuesday, August 7: Facebook and Facebooks Apps: Advanced
Tuesday, September 4: Twitter and LinkedIn
Summer Webinar Special: 2 for $95, 3 for $130, 4 for $170, 5 for $200, 6 for $230, 7 for 250, or All 8 for $270!

3. Veterans Mental Health Project SPOTLIGHT!
Anita Merrill, Center Director, Northern AHEC, Canton, NY, has the following VMH experience to share:

NAHEC hosted a CE event June 28 at Fort Drum in Watertown, New York, with 63 physicians, mid-level providers, and nurses attending. Speakers included Lt. Col. David Wallace, Deputy Commander for Clinical Services at Guthrie Army Health Clinic at Fort Drum, and Brian Johnson, MD, Director of the Addiction Medicine Program and Associate Professor of Psychiatry and Behavioral Sciences at SUNY Upstate Medical University.

LTC Wallace, a family physician, has deployed twice to Iraq. He discussed military culture and mental health issues faced by our military, particularly PTSD, using dramatic video footage of IED's (improvised explosive devices) to demonstrate why anxiety is so prevalent. Dr. Johnson's presentation addressed issues of pain management, particularly the undesirable side effects of long-term opioid use in patients with PTSD.

Share your plans, activities, and successes in the Monday Update. Send a 100-word or less description of what you are doing to Attach supporting materials or include links to online resources. These will be featured in the Monday Update on a regular basis.

4. Vets Mental Health Train-The-Trainer 5-Hour Workshop to be Held During the NAO Conference: Last Chance!
Come experience the training that over 200 AHEC staff from more than 130 Centers have already attended. Learn how to organize CE for civilian healthcare providers on the behavioral/mental health issues of veterans and service members. By attending, your center can participate in the nationwide AHEC commitment to the A-TrACC Veterans Mental Health Project; however, you will not be eligible to receive the additional financial assistance offered earlier this year to those attending the 10 regional workshops.

Tues., July 31 from 1:45 to 5:45 pm & Wed., Aug. 1 from 8:45 to 9:45 am – NAO National Conference, San Antonio, TX

  • Participants MUST attend all Sessions
  • Separate Pre-Registration is Required
  • Email to Sign Up
  • For more Information Click Here.

5. Next Veterans Mental Health Webinar August 7
A-TrACC TA Webinar 213T-A. The Story of War & Warriors & Rural Mental Health led by Harold Kudler, MD, Mid-Atlantic Veterans Health Care Network Mental Illness Research, Education and Clinical Center, Duke University Medical Center.

Register: August 7, 3:00 PM Eastern

6. Feeling Generous? "Gift Basket" Donations Needed
The Membership Committee is putting out a Call to all AHECs planning to attend the NAO 2012 San Antonio Conference in July. As we have done in the past, we are asking AHEC Centers and/or Programs to provide a small "gift basket" of some sort to be provided as door prizes throughout the conference (no more than $50 please). Be creative and fun—make the gift reflect something about your state or region. It could be something as small as a gift certificate (though it would need to be one that could be used by someone from any other state) or something larger. We do want to respect the fact that airlines now charge for extra bags and extra weight—so your gift should be a "packable" size (both for you in transporting the gift and for the person who wins your gift). This is always a fun part of the conference, so think "out of the box" here. If you are planning to bring a gift, please e-mail Sharon Womak ( ), Membership Committee co-chair, so we can keep a running list of how many items we will have. If you wish to ship the gift basket directly to the hotel, please contact Paul Rossmann or Karen Olsen at NAO Headquarters for directions.

7. Reminder: K-20 Promising Practices Database
For some time now, you have been asking for a way to share ideas and replicate successful K-20 initiatives with other members. The Education Committee is very pleased to offer a way for all of us to do exactly that. We would like you to share your Center or Program initiatives for elementary, middle school, high school, or college/university students. Specifically, we would like to publish programs that focus on youth recruitment into health careers, health promotion and wellness activities, or enrichment programs in sciences, math or more, and workforce development certification programs in the public health or health careers pipeline. Please click here and enter your information. You will also see an option to search the database as well if you would like to view other AHECs' information. If you have any questions or concerns, please direct them to our Education Committee Co-chairs, Mary Craig at, or Gloria Pressley McGruder at


Mission Statement: The National AHEC Organization supports and advances the AHEC Network to improve health by leading the nation in the recruitment, training and retention of a diverse health workforce for underserved communities.

©National AHEC Organization | 7044 S. 13th Street, Oak Creek, WI 53154 | 414-908-4953 x131|
Executive Director Rob Trachtenberg | 414-908-4953 |

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